Our goals in this project are to understand how visuals help people communicate, and build tools that help people create more effective visuals. We are studying visual communication of knowledge structure, which graphic designers call "visual hierarchy." Knowledge is built not only from facts, but also from the connections we draw between those facts. Visual hierarchy communicates one such set of connections. We are currently engaged in a series of experiments designed to determine when this visual communication is effective.
Principal Investigators: Ju Hee Bae (NCSU), Ben Watson (NCSU)
Thanks to: Anne McLaughlin (NCSU Psych), Doug Gillan (NCSU Psych)
J. Bae & B.A. Watson (2013). Visual communication of knowledge structure using gestalt principles. Presentation at the North Carolina Cognition Conference. (pdf)